Meet our Leaders
Pam Villa
Founder & Co-Owner
Pam founded Champion Swim School in Jacksonville, FL in 2019. Her experience includes Swim Instructor, 25 years; Swim Team Coach, 6 years; Swim School Manager, 9 years; Lifeguard Instructor, 10 years; and CPR Instructor, 4 years. She has a BA in Communications from the University of Washington, and family roots in Seattle. She has two adult children living in St Augustine, who are the most important part of her world.
Jessica Rice
Co-Owner
Jessica is a lifelong swimmer with a passion for serving others. She loves coaching and watching swimmers grow their confidence in the water. Jessica has 15 years' experience as a swim instructor and swim school manager. As a mom of two young children, she understands all parents need for water safety.
2024 Champion Crew
COACHES FROM TOP LEFT: ELIZABETH, ANNA, GRACE, JESSICA, PAM, VICTORIA, KAITLYN. COACHES FROM BOTTOM LEFT: JENNY, CHEYENNE, JESSICA, KYLA